8 Tips For How To Effectively Market Luxury Homes


 

Selling high end real estate means you need a different approach than what you would use for a regular home. From the get go, you need to have a laser focused strategy that will take your listing to higher levels. You need to market the properties unique features that will attract the right buyer at the right price.

Below are eight tips to help you sell a luxury listing in the least amount of time and for the most money possible.

1. Price it correctly.

Pricing a luxury home from the get go is probably the most important step in getting the home sold. With that being said, luxury homes present an extra layer of difficulty when it comes to pricing. There are typically not as many comparable homes that you can reference, and higher end homes tend to have unique features that may appeal to only certain buyers.

The ideal way to price a luxury home is to consider other luxury homes that have sold in the last six months. You then want to look at comparable details like square footage, the features of the home and number of bedrooms.  This will help you determine the right listing price.

2. Build pre-MLS buzz

Before you list the home on the MLS, it is a great idea to build up buzz about it.  Come up with a variety of descriptions that provide any special and unique details about the home.  Did a well known designer help build the home? Anything interesting about the area the home is in?  Was the interior designed by a well known interior designer?  These are all details to think about as selling points for the home. Next, think about any connections you have with higher-end public relations people that can help you spread the news about your listing.

3. Really understand who your buyer is

In order for any marketing to be effective, you need to have an in depth understanding of the desires and needs of the market you are targeting.  The same applies in real estate.  You need to think like the future buyer of the home.  Consider the features, benefits and value prospective buyers may place on the home they are looking to buy.  By doing this, you will be able to more effectively market the home.

4. Real estate flyers and high-end marketing materials are a must

When it comes to marketing a listing, perception goes a long way. When it comes to luxury listings, you need to take it to the next level and create high quality marketing materials.  It is worth it to spend the extra money on video, photos, ad copy and even a dedicated website for your listing.  Another great way to emphasize the value of an upscale property is with Real estate flyers.  When creating yours, remember to focus on value beyond the usual selling points. Details like high-end materials used to build the home, imported appliances or a design by a specific architect, are all great selling points to include on your flyer.

5. Timing is everything

The right timing is key when it comes to selling luxury real estate. For example, if you are selling a waterfront home, it is crucial to select the right time of year to sell the property. Showing a home like this in winter would not be the right time!

6. Video marketing 

When it comes to visual marketing, video is the gold standard. Creating a video highlighting the unique features of the home is a key component to properly marketing a luxury listing.  Drone photography is another great tool to use.  It helps with visualizing not only the property but the neighborhood and local attractions.  Providing high end marketing like this, really is a must when it comes luxury listings and it will not go unnoticed by the seller or the buyer.

7. Reach out to your contacts

Prior to releasing your property onto the MLS, it is a great idea to contact other luxury agents, past high end clients and any other high net worth individuals.  You can reach out via your social media accounts or through email and provide an exclusive sneak peak.  You might also think about sending physical invitations, then follow up with each invitee individually.   This will help create a buzz around the listing.

8. Knock on neighbor’s door

Neighbors are great advocates for the neighborhood and are great for expanding your marketing reach.  As fans of the area, they can reach out to family and friends and encourage them to move to the area.  Send them a nice real estate flyer to let them know that a property in their neighborhood is about to hit the market.  You can even offer them an opportunity to look at the property and allow their friends to join too.  The more the merrier.

 

 

 

 

 

 

dawp / July 11, 2017 / Uncategorized / 0 Comments

5 Tips To More Effectively Manage Your Social Media Marketing

 

We all know by now that social media has taken over our society.  If you have a business, small or big, you can’t afford not to have a strong presence on social media. With that being said, managing your social media marketing can be both overwhelming and time consuming.

Below are five tips to help you effectively manage the time you spend on social media for your business.

Choose which social media platforms best suit your business

Choosing the right social media platforms is essential to your overall success with social media marketing. Every business is different and you need to determine where your key audience is.  In order to figure out this essential factor, you need to consider your company’s value over another business, otherwise known as your USP (Unique proposition factor).  From there, you are ready to tailor your content to the platforms that will bring your business the most traction.

Measure Success

Before you start coming up with all your content, you have to define your objective along with the metrics you plan to use to measure results.  There are five buckets to consider, with important metrics that apply to each. These being: engagement, consumption, awareness, actions, and SEO impact. With that being said, the metrics you will use in each bucket will be based up your own objectives, strategy and resources.  Here are some of the more common metrics to look at:

  • Engagement – shares, likes, comments, re-tweets
  • Consumption – clicks, visits, referrals
  • Awareness – exposure, reach, volume
  • Drive traffic – URL shards, clicks and conversions, leads/sales, newsletter sign-ups, site navigation
  • Impact on SEO – boost in organic backlinks, boost in organic site traffic and activity, boost in engagement on specific content pieces

Automation is a must

We know by now that managing multiple social media accounts is challenging and time consuming.  In order to better manage the process, you want to look at automating certain processes. For example, to schedule posts to Instagram, you want to use a company like Autogrammer,  With this tool you can also schedule posts to Facebook and Twitter.  They also provide easy photo editing and sharing capabilities.  Now that you have some time freed up, you can focus on building your brand with your audience.

Consistently Use Images 

They jury has been out for some time when it comes to the great impact using images has when it comes to your posts.  If you are a big business, finding great images to use is not that hard.  But if you are an entreprenur or a small business, this can be a little trickier.  One place to look for free quality images, is websites like Gratisography,  Pixabay, Stockvault.  You will have thousands of images to choose from, have fun!

Content Mix

Putting out a variety of content types is key to figuring out which type creates the most engagement with your audience.  Try a mix of infographics, news, influencer posts, images and blog posts and see what sticks. We have already mentioned where to get great free images.  For Infographics, Canva and Piktochart are great tools.  For Influencer posts, check out Buzzsumo and Feedly, with these you will be able to see what is popular and buzzing at the moment for your niche.

dawp / July 8, 2017 / Uncategorized / 0 Comments