Instagram has officially grown to be one of the largest social media platforms with over 800 million users and over 20 million business profiles. It has really become so much more than just a photo sharing site. It really gives brands the opportunity to showcase their identity in a creative and visual way. Signing up for an account is a breeze, but growing it to a successful level takes time and effort.
Below are six tips on how to boost your Instagram presence in 2018
Maintain a consistent look
Consistency in the look you portray with your images is key when it comes to having a successful Instagram account. Choose at most a couple of filters and use them consistently with every photo you upload. By doing this, you will set your account apart from others while building brand recognition.
Use Instagram live
Interacting with your followers in real time using the Instagram Live option is a great way to boost loyalty and engagement. Just be sure that you are not just having a live session to try and sell more products or services. Here are some ideas of what you can do:
- Introduce a new product
- Make a big announcement.
- Go behind-the-scenes of your business
- Do a live Q&A.
Schedule out your content
Scheduling your posts to Instagram is one of the number one things you need to do in order to keep your followers engaged. Posting once day and not posting again for a week will not build the connection you are looking for with your audience. If you have trouble coming up with fresh content or you lack the time to dedicate to gathering great content, consider using a company that can create custom social media content for you.
Take advantage of Instagram stories
Instagram Stories have become very popular with businesses since they are a great way to further develop the connection your brand has with its audience. Stories are great for giving behind the scenes looks, running competitions or anything else creative you can think of.
Check out your competition
Analyzing your competitors Instagram accounts is great for getting insights into what is working for them. See what hashtags they are using as well as what they are posting and when. Look closely at the types of content they are posting and which posts are generating the most engagement and which are not working. With all this great info, you will be able to stay one step ahead of your competitors.
Use the right hashtags
Hashtags are one of the best ways to further develop your brand. They make it easy for people to find posts that are relevant to their interests and then they also get to interact with other people who have the same interest by engaging in the conversation surrounding a particular hashtag. For businesses, it gives you a voice by engaging in the conversation. When choosing hashtags to use, make sure they are related to your brand and are appropriate for the content you are putting out.
Instagram is one of the best social media platforms for showcasing your brand and what it is all about. In order to really be successful, you have to stay on top of trends and put in the hard work. The above steps will help you get there by growing your presence and building your influence.