6 Tips For Optimizing Product Images For Your Shopify Store

 

A good percentage of searches on Google are from keywords, but there is also a big percentage that comes from people searching Google images and you want to take advantage of that as a product driven business.  People are buying your product based on how it looks and for this reason, investing in the image SEO for your Shopify store is essential.

Below are 6 ways you can optimize your images to help you sell more.

1. Add text

Adding text to your product images will help you to boost clicks since you are giving more details about your image.

Here are some ways to include text in your images:

  • Pricing information
  • Anything unique that sets your product apart
  • Any special pricing or offers

The key takeaway is to not only consider the page the images will be showing up in on your website but which images will be appearing in image searches. How will it stand out and how will it entice the user to visit your page.

3. Image SEO needs to be strong

There are certain SEO guidelines to follow for any image you want to rank high in search results.  Here they are and they apply to every image on your website.

Image Filename

  • Include keywords in your image filename 
  • No keyword stuffing in the image filename 
  • Make the filename easy – You want the search engines to catch every word so stay away from using use hyphens and other characters in between words.  Make certain not to have spaces in your filename as they will read illegible.
  • Avoid using odd naming –  Stick to using descriptive words that people would use in an image search.

Image URL

The same protocol applies here that you used for your image filenames.  You do want to use a variation of your image filename though.  You also want a solid URL architecture for your image URLs.  A standard folder like /photos/ is fine but you also want to create sub-folders so that you give the search engines more detail.  For your different images you can try something like /photos/shorts/women’s.  You get the picture.  This will help you pop up in more relevant search results.

Alt Attribute

The image alt attribute is used by screen readers for people who are visually impaired.  It is also used as a  substitute image if for some reason the browser can’t show the original image.  Use descriptive keywords and stay away from keyword stuffing.

Compress Images

People will abandon your site if it does not load in 3 seconds or less.  For this reason, it is important that you compress your images to keep the load time down.  Be sure to never upload an image that is larger than the maximum size it will display at.  Anything larger will slow your site, take up space and harm your SEO efforts.

Here are some best practices

  • Try to us JPG for most images
  • Use GIFs for simpler images that don’t have too many colors
  • Typically, PNG is only used for images that need to be printed

Your site is mobile-friendly

With most people using the internet from their smartphone, you must have a responsive website design.  This means your site is designed to adjust itself to the device it is being viewed on. If your site is not designed with this in mind, people will abandon it.  Not to mention it is an important ranking factor with the search engines.

In addition to making sure your images are done properly, you also want to add detailed and accurate descriptions of your products, if not, you may find people abandoning your store.  You can help improve your abandonment rate by using something like Exit Offers.  This app provides you with a pop-up that will display a special promotion to the visitor if they begin to navigate away from your store.  An offer like a percentage discount or will usually get someone to make a purchase.  You should also be using email marketing to offer discounts and other promotions.

4. Optimize thumbnail images

E-commerce sites will typically use thumbnail images on category pages since they don’t take up much space. With that being said, they can have an effect on your page load speed.  Luckily, Shopify takes care of thumbnail optimization for you.  For those that don’t use Shopify yet, here are some tips.

  • Make the thumbnail file sizes as small as possible (quality is not so much of an issue with this).   All your thumbnail images together will have a cumulative impact on your page load time.
  • Make sure you vary the alt attribute text so that it is not the same as any larger version you would use of the same image. You do not want the thumbnail being used instead of the larger image.

5. Use image sitemaps

An Image sitemap is basically a file that contains a map of all of your site’s content.  It tells Google all about the images on your site.  Once your sitemap is up,  submit it and reference it from within your parent sitemap.

6. Try to use unique images

When it comes to product images, most e-commerce sites use the images provided by the manufacturer.  If you are selling tons of different products, this makes sense.  Nevertheless, Google usually will not display duplicate images in their search results. The way to get around this is by using unique product images on your product pages.  This may not be feasible for every product page, especially if you have a large site, but it is worth it to include at least some unique images.  This can be for your higher performing pages.

If you can, take the time to make sure your image is different than what is coming up in image search results.  Keep in mind that with image results as opposed to core search results, users will usually scroll past the first page.  This is good for any business that does not find itself on the first page.

Conclusion

Many businesses in the e-commerce space have not taken the time to invest in image SEO.  Although image search has its limitations in comparison to core searches, it definitely offers benefits.  The above tips will help you make sure your images are optimized and in turn you will see improvements in your revenue and rankings.

 

dawp / June 30, 2018 / Uncategorized / 0 Comments

Six Tips To A Better Instagram Presence In 2018

Instagram has officially grown to be one of the largest social media platforms with over 800 million users and over 20 million business profiles.  It has really become so much more than just a photo sharing site.  It really gives brands the opportunity to showcase their identity in a creative and visual way.  Signing up for an account is a breeze, but growing it to a successful level takes time and effort.

Below are six tips on how to boost your Instagram presence in 2018

 

 Maintain a consistent look

Consistency in the look you portray with your images is key when it comes to having a successful Instagram account.  Choose at most a couple of filters and use them consistently with every photo you upload.  By doing this, you will set your account apart from others while building brand recognition.

Use Instagram live

Interacting with your followers in real time using the Instagram Live option is a great way to boost loyalty and engagement.  Just be sure that you are not just having a live session to try and sell more products or services.   Here are some ideas of what you can do:

  • Introduce a new product
  • Make a big announcement.
  • Go behind-the-scenes of your business
  • Do a live Q&A.

Schedule out your content

Scheduling your posts to Instagram is one of the number one things you need to do in order to keep your followers engaged.  Posting once day and not posting again for a week will not build the connection you are looking for with your audience.  If you have trouble coming up with fresh content or you lack the time to dedicate to gathering great content, consider using a company that can create custom social media content for you.

Take advantage of Instagram stories

Instagram Stories have become very popular with businesses since they are a great way to further develop the connection your brand has with its audience.   Stories are great for giving behind the scenes looks, running competitions or anything else creative you can think of.

Check out your competition

Analyzing your competitors Instagram accounts is great for getting insights into what is working for them.  See what hashtags they are using as well as what they are posting and when.  Look closely at the types of content they are posting and which posts are generating the most engagement and which are not working.  With all this great info, you will be able to stay one step ahead of your competitors.

Use the right hashtags

Hashtags are one of the best ways to further develop your brand. They make it easy for people to find posts that are relevant to their interests and then they also get to interact with other people who have the same interest by engaging in the conversation surrounding a particular hashtag.  For businesses, it gives you a voice by engaging in the conversation.   When choosing hashtags to use, make sure they are related to your brand and are appropriate for the content you are putting out.

Conclusion

Instagram is one of the best social media platforms for showcasing your brand and what it is all about.  In order to really be successful, you have to stay on top of trends and put in the hard work.  The above steps will help you get there by growing your presence and building your influence.

 

dawp / February 13, 2018 / Uncategorized / 0 Comments

8 Tips For How To Effectively Market Luxury Homes


 

Selling high end real estate means you need a different approach than what you would use for a regular home. From the get go, you need to have a laser focused strategy that will take your listing to higher levels. You need to market the properties unique features that will attract the right buyer at the right price.

Below are eight tips to help you sell a luxury listing in the least amount of time and for the most money possible.

1. Price it correctly.

Pricing a luxury home from the get go is probably the most important step in getting the home sold. With that being said, luxury homes present an extra layer of difficulty when it comes to pricing. There are typically not as many comparable homes that you can reference, and higher end homes tend to have unique features that may appeal to only certain buyers.

The ideal way to price a luxury home is to consider other luxury homes that have sold in the last six months. You then want to look at comparable details like square footage, the features of the home and number of bedrooms.  This will help you determine the right listing price.

2. Build pre-MLS buzz

Before you list the home on the MLS, it is a great idea to build up buzz about it.  Come up with a variety of descriptions that provide any special and unique details about the home.  Did a well known designer help build the home? Anything interesting about the area the home is in?  Was the interior designed by a well known interior designer?  These are all details to think about as selling points for the home. Next, think about any connections you have with higher-end public relations people that can help you spread the news about your listing.

3. Really understand who your buyer is

In order for any marketing to be effective, you need to have an in depth understanding of the desires and needs of the market you are targeting.  The same applies in real estate.  You need to think like the future buyer of the home.  Consider the features, benefits and value prospective buyers may place on the home they are looking to buy.  By doing this, you will be able to more effectively market the home.

4. Real estate flyers and high-end marketing materials are a must

When it comes to marketing a listing, perception goes a long way. When it comes to luxury listings, you need to take it to the next level and create high quality marketing materials.  It is worth it to spend the extra money on video, photos, ad copy and even a dedicated website for your listing.  Another great way to emphasize the value of an upscale property is with Real estate flyers.  When creating yours, remember to focus on value beyond the usual selling points. Details like high-end materials used to build the home, imported appliances or a design by a specific architect, are all great selling points to include on your flyer.

5. Timing is everything

The right timing is key when it comes to selling luxury real estate. For example, if you are selling a waterfront home, it is crucial to select the right time of year to sell the property. Showing a home like this in winter would not be the right time!

6. Video marketing 

When it comes to visual marketing, video is the gold standard. Creating a video highlighting the unique features of the home is a key component to properly marketing a luxury listing.  Drone photography is another great tool to use.  It helps with visualizing not only the property but the neighborhood and local attractions.  Providing high end marketing like this, really is a must when it comes luxury listings and it will not go unnoticed by the seller or the buyer.

7. Reach out to your contacts

Prior to releasing your property onto the MLS, it is a great idea to contact other luxury agents, past high end clients and any other high net worth individuals.  You can reach out via your social media accounts or through email and provide an exclusive sneak peak.  You might also think about sending physical invitations, then follow up with each invitee individually.   This will help create a buzz around the listing.

8. Knock on neighbor’s door

Neighbors are great advocates for the neighborhood and are great for expanding your marketing reach.  As fans of the area, they can reach out to family and friends and encourage them to move to the area.  Send them a nice real estate flyer to let them know that a property in their neighborhood is about to hit the market.  You can even offer them an opportunity to look at the property and allow their friends to join too.  The more the merrier.

 

 

 

 

 

 

dawp / July 11, 2017 / Uncategorized / 0 Comments

5 Tips To More Effectively Manage Your Social Media Marketing

 

We all know by now that social media has taken over our society.  If you have a business, small or big, you can’t afford not to have a strong presence on social media. With that being said, managing your social media marketing can be both overwhelming and time consuming.

Below are five tips to help you effectively manage the time you spend on social media for your business.

Choose which social media platforms best suit your business

Choosing the right social media platforms is essential to your overall success with social media marketing. Every business is different and you need to determine where your key audience is.  In order to figure out this essential factor, you need to consider your company’s value over another business, otherwise known as your USP (Unique proposition factor).  From there, you are ready to tailor your content to the platforms that will bring your business the most traction.

Measure Success

Before you start coming up with all your content, you have to define your objective along with the metrics you plan to use to measure results.  There are five buckets to consider, with important metrics that apply to each. These being: engagement, consumption, awareness, actions, and SEO impact. With that being said, the metrics you will use in each bucket will be based up your own objectives, strategy and resources.  Here are some of the more common metrics to look at:

  • Engagement – shares, likes, comments, re-tweets
  • Consumption – clicks, visits, referrals
  • Awareness – exposure, reach, volume
  • Drive traffic – URL shards, clicks and conversions, leads/sales, newsletter sign-ups, site navigation
  • Impact on SEO – boost in organic backlinks, boost in organic site traffic and activity, boost in engagement on specific content pieces

Automation is a must

We know by now that managing multiple social media accounts is challenging and time consuming.  In order to better manage the process, you want to look at automating certain processes. For example, to schedule posts to Instagram, you want to use a company like Autogrammer,  With this tool you can also schedule posts to Facebook and Twitter.  They also provide easy photo editing and sharing capabilities.  Now that you have some time freed up, you can focus on building your brand with your audience.

Consistently Use Images 

They jury has been out for some time when it comes to the great impact using images has when it comes to your posts.  If you are a big business, finding great images to use is not that hard.  But if you are an entreprenur or a small business, this can be a little trickier.  One place to look for free quality images, is websites like Gratisography,  Pixabay, Stockvault.  You will have thousands of images to choose from, have fun!

Content Mix

Putting out a variety of content types is key to figuring out which type creates the most engagement with your audience.  Try a mix of infographics, news, influencer posts, images and blog posts and see what sticks. We have already mentioned where to get great free images.  For Infographics, Canva and Piktochart are great tools.  For Influencer posts, check out Buzzsumo and Feedly, with these you will be able to see what is popular and buzzing at the moment for your niche.

dawp / July 8, 2017 / Uncategorized / 0 Comments